About us

Thanks for taking the time to learn more about the smallest biggest exploding target company in the U.S. Why do we say we’re the smallest biggest? Because we run our operation with extremely low overhead, yet can supply the same amount of product as the larger exploding target companies with massive overhead. 

What does this mean for you? 

This means you get the same high-quality exploding targets at the best prices. We’ve eliminated the markup costs that the big brand-name companies bring. It’s the same or even better product at a fraction of the cost. 

Who is Outlaw X?

Outlaw X is a small American-owned and operated business located in Arkansas.  

The founder, John Landis, started the company in 2013 looking for a piece of the American dream. Prior to starting his own business, John spent 17 years as a factory worker. When John started the company, he took a leap of faith as every new entrepreneur does. His business model was simple. He thought he should be involved with a product he was passionate about and find a way to offer the best quality at the best price. 

He knew that he would have to be involved with every aspect of the company, from sourcing, packaging, storage, shipping, and customer service to pull it off. 

Nearly a decade later, we’re still here and thriving because John is still involved with the day-to-day operations. In fact, when you contact us, there’s a good chance John will be the one responding. Even better, there’s a 100% chance John will have the answer you’re looking for. Few, if any companies will connect you directly to the most knowledgeable person in the company on the first attempt.

Founder, owner, and operator John Landis is involved with every aspect of the supply chain. This is how we are able to provide such a consistently high-quality product. John keeps the company overhead extremely low, and as a result, you can enjoy near-wholesale prices. 

Core Company Values 

Honesty 

Doing what you say you’re going to do. If we tell you we’re going to do something, we do. It’s that simple. Honesty is keeping your word and standing by your product.  

Integrity 

Integrity means being honest when nobody’s looking. We’ve survived nearly a decade when other companies have failed because we never compromise on integrity. Always doing what’s right pays off even when it’s the hard thing to do at the time. 

Friendly 

You should like the people you spend your money with. Nobody feels good about handing over hard-earned money to somebody who is not friendly. We’re not another faceless big brand company. Our customers become our friends, and that’s the way we like it. 

Stable

Outlaw X is a survivor!

The company started during one of the most difficult economic environments in recent history and has steadily grown every year. The people who operate the company, plus the quality of our products and service, have made us a company you can rely on for all of your exploding target and pyrotechnic needs.